How to run Ads on Flipkart | Flipkart Ads New Update | Flipkart PCA Ads

How to run Ads on Flipkart | Flipkart Ads New Update | Flipkart PCA Ads | Flipkart seller Strategies

Friends, if you

can use flipkart-com, how

should you use it and how

can you get maximum results, then if you

want to learn about it, then watch the entire video

carefully and do not skip it at all

so that you can understand everything well

and if you want to watch more such videos related to

e-commerce and online business,

then go and subscribe to the channel right now, so let's get

started,

as you all know that

people were very confused about exactly

how to create ads and which ad can

give maximum results,

by the way, I always suggest that you should

run a Smart RVA campaign,

what happens in it is automatic bidding

and your chances of getting results from it are very

high. Compare to CPC,

who is CPC for? CPC is for those people

who have to create their brand value, for

whom showing their product

on the first page is more important,

compare to sales, so for this both are

different categories, so if you are a new seller or a

small seller If you don't have that much budget, then

Smart R used to be the best option for you till now,

but

you will get this option

here. What you have to do is, as soon as we

go to Advertisements, then by going to Campaign Manager, you

get an option of Create New Campaign here. Now what you have to do is

click on Create New Campaign.

What used to happen earlier, as soon as you used to

click on Create New Campaign, it used to

take you directly to your budget page

and to the product selection page,

but now here you get two options, the

first one is PLA Ads and the

second one is PCA Ads, which used to be there earlier also, there used to be

flipkart-com and you were not able to use this feature,

so recently

flipkart-com, so you can see that a new

dashboard opens for you in which you have to

enter a lot of details step by step,

so first of all what you have to do here is

you have to select the campaign name here,

so campaign name for example,

what do we do here, AD S today 10th It

is 10 MARCH March. So here

I have entered today's date.

It works only on a cost per click basis.

You will not get features like Smart RO etc. here.

Here you will have to

work only on CPC campaign. Okay, after that

you get the option of daily budget here

and here you have two options, either you

can enter daily or you can enter total.

Now what is the limit in daily also?

Generally, whenever we used to create a CPC ad campaign,

what used to happen in it was that

if you selected daily budget, you would

get the option of ₹ 10,000, but

if you selected daily budget here also, then

you had to enter a minimum of ₹ 1. So

you have to keep this in mind that if you have a

good budget, then this can be a good option for you.

If you are working on a very limited budget, then

this will

not be a very preferable option for you. Okay, so

here we will get the option of daily and total, so

what we do here is

select total. Let's do it, if you want to do it in total

also then you can enter ₹1, there is no

problem, okay, here we have entered ₹1, there

is another option of duration here,

basically for how long you want to

run the ad, like if we have

entered a daily budget of ₹000 and I want to

run the ad for three days only, then

I will select three days and automatically

after three days my ad will stop,

if you want that I do

not have to select any duration, I

want it to run continuously, then

you have to tick the tick box here on 'Till budget ends'

and your

campaign will keep running continuously,

you will just have to add balance in your wallet,

okay, so this is our first step of

our new PCA campaign,

after that you have to click on continue here,

as soon as you click on continue,

you will get the option of create ad group here,

now basically what is create ad

group, that you On which particular

products do we have to do this? If you want

us to create separate groupings,

for example, if I tell you about

clothing, there are many clothing

sales which sell tops, bottoms and

accessories, so

if they want us to create separate ad groups and

sell them, we can create a separate ad for tops, a

separate ad for bottoms, a

separate ad for accessories, so you

can do that from here. How to do it is simply

give the name of the group here. Now, for example, this

account is of home decor, in

it mostly washing machine covers,

fridge covers, all these things are sold,

okay, so I will put an option of washing machine here,

okay,

we have selected washing machine here. Now, here

you will get two options - rule based and ad hoc.

Rule based basically means

that suppose you have to

put ads only on products of a particular price range or on the particular one on which there is a

discount. If you want to place ads only on them, then

you can go with rule base, but if you want to

place ads on particular products or you want to select manually, then

you can go with the second option.

Once you have selected the second option, then first of all

you will have to

select the brand.

All the listed brands in your account,

whether they are mapping ones or your

own brands, start appearing here, so

I will

select a brand here. As soon as you

select the brand, the second option that will

come will be to select the category.

Okay, so we

will click on the category and here

we will get the option of Home and Furnishing. As

I told you that we are

talking about appliance covers here, so we will

select appliance covers here.

Okay, now as soon as I

select the category here,

all the products related to that category and that brand will

start showcasing here.

Okay. So now according to me,

if I want to

select four similar products, if I want to

select them separately, then I can select them here,

for example, like here this

is an automatic machine, this is a

cover of a semi-automatic machine, here there is another semi-automatic machine,

here there is a fridge cover, so

I have selected these four options separately,

now what I have to do is I have to

click on Next here,

if you look on the right side here,

you can easily see which products you have selected, now comes the

most important part of your creatives,

how do you want your ads to appear

to the customer, now here you get three options, the

first option is Auto

Creative,

I will tell you what Auto Creative basically is, as soon as

I select Auto Creative, you will

see that here you will get four creatives

automatically, okay, now these things are

also

Flipkart's, which

I have to create myself, like

in Amazon2, you have this freedom

that You can create your own creative as per your choice

but you have to keep in mind

that you cannot directly upload any image here.

Whatever you upload will

first go for approval.

Only after approval will the ad go live. Okay, here

you get the option to add a creative.

For that, what you have to do is

click on Create New.

One thing you have to keep in mind is that it is

not that if you put any random image

then it will be approved. You will have to

create the image properly and upload it and the

size is mentioned here. For example, if

I click on Upload Image, then I have

mentioned a size here and

I will have to upload the image according to this size.

Okay, so I have created such a random image on Kava,

okay, which is

related to Home Decoder. You

can showcase your product as per your choice, you can

create banners, you can create discount banners, you

can do many things. Okay, so what

you have to do is once you have loaded it,

select it and

after selecting it, add it. Okay, now

as soon as you add it here,

your banner is ready.

After that, what you have to do for the second step is to

enter the call-to-action text here. For example,

if I want to write something unique

related to my brand, if I have a premium

collection or a latest collection, or

I can also write something like this, last

few pieces left.

I can add all these things to my creatives,

but I keep it very basic here.

What I do here is, '

Shop Now,' okay. I clicked 'Shop Now.'

You can see that my

banner is ready here, and

whatever call-to-

action text I've added below it for the creative appears here.

Now you

can select anything you like, customize it to your liking.

I'm just telling you this for reference.

Okay, we've done this.

After that, we have to click on 'Generate Creative.'

As soon as we click this,

you'll see that your creative has been

created here. And

what we have to do after that is we have to

click on next but there is one more

option which I want to tell you

so that it does not happen that you skip anything,

here you also get an option of interact creative

which is a very unique

feature and it can give you the most response

and this has come recently, the options that came earlier were of

auto creative and rich creative, the

feature of interact creative has

come just now, for this I have made this video in a little delay,

okay, now what will we do,

here we will go to interact creative,

similarly here also you get the

option of create new, but

before that you can see that you get to prepare some such type of

creative here,

once we prepare it and see it, only then

you will understand exactly

how it is going to be, okay, so here

you can select two basic background colors,

for example, like I

selected this one and this yellow one,

so you can see here on the

right side, if you notice If you do this, then the

colors will appear in the background here and

above that, the collection of the products that you have selected will appear.

You can select four here, you

can select five or even more than that.

There, the option of 'View More' will be

visible to the customers. Now, here, another

option comes to you, creatives

means basically the callout that you want to give.

If you must have noticed here, then there are

callouts here. You can write some unique line here as per your

choice using your creativity.

How to do this is to click on callout

and here you will get the option of add custom callout.

Okay, so

here I will put

printed lace

cover

and here I will write one more point,

creative printed lace cover. I think it has been placed in the

right place,

it has not been. I think its limit is 38 words,

so I have used it. So,

what you have to do from here, as soon as I have typed this,

you have to click on add here.

As soon as you click on add here, you

can see the first one. The option that you have written, the

text that you have entered comes here

and if you select it here, then

you can see

your call

out to action here like there you got the

option of call to action where we had

written shop now, similarly you get the option here also

and here you have to

select from the pre field option,

okay, so here also we simply

select shop now, so you can see that

your creative is going to appear like this,

creative one is like this, creative two is like this, you

can see there are two creatives here,

according to the two background colors that you had selected, you have got two creatives here,

now this can look different for every brand,

for every brand you can

design according to your product

and can show things, this is the

best option because here

your product is directly visible, your

price is visible, so the chances of conversion here are

increased to a great extent,

plus you You

can write all these things as per your choice, your tagline, then

conversion can happen easily. Similarly, as soon as

you have entered all your things here,

you will get the option of generate creatives here

and you can see that

your creative will appear here. Okay,

now here you get two options.

You can see here. You will

see that you must have seen many times that you will get to see

these

creatives of similar type of ads separately.

You can also switch from here and see how it will appear on which page. So, it will

appear like this on the top and search browse.

It will appear like this on the rest of the search browse.

Okay, so from here you

can go through whatever creative you have created once.

You have done this, after that what you have to do

is similarly click on next.

After clicking on next,

you will again get the budget option. So here

we enter the same 000, our total

budget which is 000 and here you again

select the date. You can decide from when to when you want to

run the ad. There are two options for budget pacing option

here, but

by default here you will find only the option of the first one

selected. This is a CPC

campaign and you are creating a new ad, so

for example, if you feel that

you can spend more money on top search, then you can

put that and increase your budget. If

you feel that you do

not have to spend much budget on the rest of the search, then you can keep this which is

already there. Okay, so here

you will get the option of top browse page, rest

browse page, product page, home page, RVS, etc.

accordingly,

you can select here accordingly and if

you want that you have to show your product

only on the search page and product page, you do not want to

show it on the browse page, then what you have to do is

click on the tick box here, so

what will happen with this is that the

advertisement option of the browse page will be

disabled, so similarly you can disable the home

page, RVS one You can also select "Select Dis"

and your ad will

appear on the empty product page, top search page, or search page only. Okay, now

what to do here is you get two more options: "

Show ads to related stores." This

is a very good option, but it will work for you only

if your budget is very good because

your consumption here will be very high. So, you have to understand this thing.

I am teaching you this thing for this very reason

because this is a new feature.

This feature is only for those who have a good

budget. If you can spend a good budget,

if you can spend 20, 30, 40,000

on Flipkart's, then this new

feature will make more sense for you. If you are thinking

that I will spend ₹3000 on this feature,

then you will lose a lot of money quickly

and your chances of getting a response will be very

less. So, for this you have to keep

in mind that you should

use these features only if your budget is good.

If you are working on a low budget, then you should

not go towards these features. You should be

smart. You have to stick with RVA only. Okay, so

here you get two options.

One, you

get the option to show it in similar related stores.

And the second one, which used to be our old

option, was for excluded keywords.

Yes, which are those keywords on which

you do not want your product to be shown?

You can put that product here, those keywords

here. Once you have done all these

things, you have to

save the ad group. As soon as you do that, you will simply get the

option to submit here.

Once you submit,

your ad starts here. You just have to

check your wallet budget, whether that

budget is in your wallet or not.

Okay, you have deposited the money. Once

you have deposited that money, then

your campaign automatically starts. And

here you can see very simply that

here you will see that there is a PCA

campaign and this is a PLA campaign. So you

can also check like this which of your

PCA campaign is going on and which

PLA campaign is going on, so like this you

flipkart-com, related to online business,

then go and subscribe to the channel right now

friends, that's all for this video, see you again

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How to run Ads on Flipkart | Flipkart Ads New Update | Flipkart PCA Ads | Flipkart seller Strategies

How to run Ads on Flipkart | Flipkart Ads New Update | Flipkart PCA Ads | Flipkart seller Strategies