Are you unable to understand how to increase visibility other than Flipkart's? Then
Are you unable to understand how to increase visibility other than Flipkart's? Then
you have clicked on the right video because
you have clicked on the right video because
in today's video I am going to tell you
in today's video I am going to tell you
five such ways by which you can increase the
five such ways by which you can increase the
number of ratings, five star rating, customer
number of ratings, five star rating, customer
returns or DTO, product
returns or DTO, product
quality and price optimization. Be
quality and price optimization. Be
sure to watch this video till the end because the
sure to watch this video till the end because the
fifth method can give the maximum visibility to your product.
fifth method can give the maximum visibility to your product.
So let's now understand the
So let's now understand the
ways to increase product visibility. Do you know
ways to increase product visibility. Do you know
much?
much?
Flipkart's Insights section is
Flipkart's Insights section is
very important to understand because in it you
very important to understand because in it you
can see keyword research, volume, keyword competition and your today's sales yourself. There is nothing
can see keyword research, volume, keyword competition and your today's sales yourself. There is nothing
special to see in it. Then there is the
special to see in it. Then there is the
Earn Mover section, you can see
Earn Mover section, you can see
which are the new products, top performing products,
which are the new products, top performing products,
these are their top performing products,
these are their top performing products,
which are the slow selling products,
which are the slow selling products,
which are the non-selling and which are the others. You can see
which are the non-selling and which are the others. You can see
category wise. Here again
category wise. Here again
comes the main section which is the traffic
comes the main section which is the traffic
report, this is a very important section, on this
report, this is a very important section, on this
you can see your You can see the daily traffic
you can see your You can see the daily traffic
that how much traffic is coming to your product listing,
that how much traffic is coming to your product listing,
like on 21st there
like on 21st there
was 61400 traffic here, then it became 54000,
was 61400 traffic here, then it became 54000,
then it became 52000, then it became 60000, here
then it became 52000, then it became 60000, here
you will be able to measure the changes made on your account, if
you will be able to measure the changes made on your account, if
you reduced the price
you reduced the price
or increased the price then how many
or increased the price then how many
changes came, if you made a new listing then
changes came, if you made a new listing then
how many changes came, then here there is an option
how many changes came, then here there is an option
from search that how much traffic did you get from search only,
from search that how much traffic did you get from search only,
how much traffic did you get from recommendation, from search means
how much traffic did you get from recommendation, from search means
your keyword is over size t-shirt, let's assume then
your keyword is over size t-shirt, let's assume then
how many impressions did your product get from over size t-shirt, here you
how many impressions did your product get from over size t-shirt, here you
can see how many impressions did you get,
can see how many impressions did you get,
in the last six days this account got 3.6 lakh
in the last six days this account got 3.6 lakh
impressions, the click through rate is 2.28
impressions, the click through rate is 2.28
which is decent, your product, it is
which is decent, your product, it is
important that the click through rate on your account should be at least two
important that the click through rate on your account should be at least two
and if your click through rate is more than five then
and if your click through rate is more than five then
your product
your product
images are very The title of your product is
images are very The title of your product is
very good. Then the add to
very good. Then the add to
cart of this account is very low. It is only 0.67.
cart of this account is very low. It is only 0.67.
It should be at 1. Buy Now is at 1.91. This
It should be at 1. Buy Now is at 1.91. This
is decent and the conversion is at 2. This is also
is decent and the conversion is at 2. This is also
decent. The conversion should be at a minimum of 2.
decent. The conversion should be at a minimum of 2.
If your conversion is less than 2, then there is some
If your conversion is less than 2, then there is some
deficiency in your product listing, hence those conversions are decreasing.
deficiency in your product listing, hence those conversions are decreasing.
Then comes the competition learning.
Then comes the competition learning.
You can see here that the month
You can see here that the month
is selected here. I will check the month of June because it will
is selected here. I will check the month of June because it will
also show the July version. Otherwise, in the month of June,
also show the July version. Otherwise, in the month of June,
this account sold only 120 packets,
this account sold only 120 packets,
whereas similar other accounts
whereas similar other accounts
sold 710 packets in the month of June. The vertical leader
sold 710 packets in the month of June. The vertical leader
of this category
of this category
sold 48000 units. Similarly, you can see the sales,
sold 48000 units. Similarly, you can see the sales,
returns and cancellations.
returns and cancellations.
Then come to the search trend.
Then come to the search trend.
From here, you can analyze both keyword search traffic and
From here, you can analyze both keyword search traffic and
keyword competition.
keyword competition.
Let me take an example of oversized
Let me take an example of oversized
T-shirts. Here you can see that the
T-shirts. Here you can see that the
weekly search volume for oversized T-shirts
weekly search volume for oversized T-shirts
is very high. We refer to weekly search volume as
is very high. We refer to weekly search volume as
keyword search volume or
keyword search volume or
keyword search traffic. We can see that there are
keyword search traffic. We can see that there are
9,3700 weekly searches for oversized T-shirts.
9,3700 weekly searches for oversized T-shirts.
Then comes the competition.
Then comes the competition.
How much competition is there here? If
How much competition is there here? If
you look at that keyword, there is very high competition here.
you look at that keyword, there is very high competition here.
Whenever you are selecting a new product to
Whenever you are selecting a new product to
list on your account, it is
list on your account, it is
very important for you to do this research.
very important for you to do this research.
If you are not doing this research, then
If you are not doing this research, then
it will be like shooting an arrow in the dark.
it will be like shooting an arrow in the dark.
Because you are not looking at the data to see whether
Because you are not looking at the data to see whether
that product is getting searched on that keyword
that product is getting searched on that keyword
or not. And if there is, then
or not. And if there is, then
how much competition is there in that area.
how much competition is there in that area.
Because if there is a lot of competition in that area, then
Because if there is a lot of competition in that area, then
you have to find that gap, otherwise
you have to find that gap, otherwise
if you fight the competition, you will have to
if you fight the competition, you will have to
jump into a price war. Therefore, it is
jump into a price war. Therefore, it is
very important for you to look at the competition. So in this
very important for you to look at the competition. So in this
way you will be able to see keyword search traffic
way you will be able to see keyword search traffic
and do their competition analysis. You have to
and do their competition analysis. You have to
ignore very high competition and
ignore very high competition and
target at least high competition level
target at least high competition level
and if it is very low then nothing can be better than that that there is no
and if it is very low then nothing can be better than that that there is no
competition at all.
competition at all.
You will simply upload the product and your
You will simply upload the product and your
product will start selling, so this
product will start selling, so this
analysis is very important. Then we will come to
analysis is very important. Then we will come to
Sales Analyzer. Here
Sales Analyzer. Here
you can analyze your sales on weekly, monthly, two months and three months basis. On
you can analyze your sales on weekly, monthly, two months and three months basis. On
product basis, on vertical basis, on
product basis, on vertical basis, on
brand basis and on category
brand basis and on category
basis. Then comes customer segmentation.
basis. Then comes customer segmentation.
You will be able to know your customers,
You will be able to know your customers,
how are your customers after all. Like here
how are your customers after all. Like here
our total customers are 482, out of which
our total customers are 482, out of which
93 were new customers, repeat customers were 6.6, out of which
93 were new customers, repeat customers were 6.6, out of which
female customers were 8.3.
female customers were 8.3.
See from tier one cities, we had taught about tier one and tier two,
See from tier one cities, we had taught about tier one and tier two,
now that is written here also.
now that is written here also.
We're getting orders from tier one cities for just 28.
We're getting orders from tier one cities for just 28.
As I told you,
As I told you,
more than 70% of orders these days
more than 70% of orders these days
come from tier two cities and tier four cities.
come from tier two cities and tier four cities.
Look, it's also mentioned in the data here.
Look, it's also mentioned in the data here.
Vertical leaders are also
Vertical leaders are also
selling from tier one cities for just 30.
selling from tier one cities for just 30.
Bund Mall is selling for just 12, and Plus
Bund Mall is selling for just 12, and Plus
Customer is at 30. The second way is to see if
Customer is at 30. The second way is to see if
you should provide visibility on price recommendations.
you should provide visibility on price recommendations.
Here, we'll go to Growth and
Here, we'll go to Growth and
click on Price Recommendations. Here,
click on Price Recommendations. Here,
I don't want our clients to
I don't want our clients to
sell at such low prices. They have
sell at such low prices. They have
already disclosed margins with us at the product level.
already disclosed margins with us at the product level.
Here, we'll get a
Here, we'll get a
settlement of 171 rupees on this product. I'll apply it
settlement of 171 rupees on this product. I'll apply it
because it's within our budget.
because it's within our budget.
We can do this much: 129. Now, I'll
We can do this much: 129. Now, I'll
select the ones to reject and
select the ones to reject and
then reject those.
then reject those.
I don't want those with 129. I want a
I don't want those with 129. I want a
settlement of at least ₹1.
settlement of at least ₹1.
We have selected some of these at the product level, now I will
We have selected some of these at the product level, now I will
reject them, now I will
reject them, now I will
update them and show you how to
update them and show you how to
update them, like this one is of
update them, like this one is of
8, settlement will come on this, this is of 152, this is of
8, settlement will come on this, this is of 152, this is of
171, 152, 171 is of 152, now I will
171, 152, 171 is of 152, now I will
update these, so you
update these, so you
can do it in this way, it is up to you, but you are
can do it in this way, it is up to you, but you are
seeing these 28 listings in all products,
seeing these 28 listings in all products,
so you can accept or reject all the listings you see,
so you can accept or reject all the listings you see,
and make them zero, so that you can
and make them zero, so that you can
keep them because on those holiday days,
keep them because on those holiday days,
seven day working has to be kept on the flipkart-com platform at
seven day working has to be kept on the flipkart-com platform at
its initial stage, so
its initial stage, so
that you can increase the orders easily and do
that you can increase the orders easily and do
not miss any opportunity, the fourth way is
not miss any opportunity, the fourth way is
new listing,
new listing,
you have to find similar products to your product in your product category,
you have to find similar products to your product in your product category,
but you have to find products similar to your product on
but you have to find products similar to your product on
flipkart-com, yes,
flipkart-com, yes,
flipkart's, do you know, you
flipkart's, do you know, you