Are you unable to understand how to increase visibility other than Flipkart's? Then

 




Are you unable to understand how to increase visibility other than Flipkart's? Then

Are you unable to understand how to increase visibility other than Flipkart's? Then




you have clicked on the right video because

you have clicked on the right video because


in today's video I am going to tell you

in today's video I am going to tell you


five such ways by which you can increase the

five such ways by which you can increase the


number of ratings, five star rating, customer

number of ratings, five star rating, customer


returns or DTO, product

returns or DTO, product


quality and price optimization. Be

quality and price optimization. Be


sure to watch this video till the end because the

sure to watch this video till the end because the


fifth method can give the maximum visibility to your product.

fifth method can give the maximum visibility to your product.


So let's now understand the

So let's now understand the




ways to increase product visibility. Do you know

ways to increase product visibility. Do you know


much?

much?


Flipkart's Insights section is

Flipkart's Insights section is


very important to understand because in it you

very important to understand because in it you






can see keyword research, volume, keyword competition and your today's sales yourself. There is nothing

can see keyword research, volume, keyword competition and your today's sales yourself. There is nothing


special to see in it. Then there is the

special to see in it. Then there is the


Earn Mover section, you can see

Earn Mover section, you can see


which are the new products, top performing products,

which are the new products, top performing products,


these are their top performing products,

these are their top performing products,


which are the slow selling products,

which are the slow selling products,


which are the non-selling and which are the others. You can see

which are the non-selling and which are the others. You can see


category wise. Here again

category wise. Here again


comes the main section which is the traffic

comes the main section which is the traffic


report, this is a very important section, on this

report, this is a very important section, on this


you can see your  You can see the daily traffic

you can see your  You can see the daily traffic


that how much traffic is coming to your product listing,

that how much traffic is coming to your product listing,


like on 21st there

like on 21st there


was 61400 traffic here, then it became 54000,

was 61400 traffic here, then it became 54000,


then it became 52000, then it became 60000, here

then it became 52000, then it became 60000, here


you will be able to measure the changes made on your account, if

you will be able to measure the changes made on your account, if


you reduced the price

you reduced the price


or increased the price then how many

or increased the price then how many


changes came, if you made a new listing then

changes came, if you made a new listing then


how many changes came, then here there is an option

how many changes came, then here there is an option


from search that how much traffic did you get from search only,

from search that how much traffic did you get from search only,




how much traffic did you get from recommendation, from search means

how much traffic did you get from recommendation, from search means


your keyword is over size t-shirt, let's assume then

your keyword is over size t-shirt, let's assume then




how many impressions did your product get from over size t-shirt, here you

how many impressions did your product get from over size t-shirt, here you


can see how many impressions did you get,

can see how many impressions did you get,


in the last six days this account got 3.6 lakh

in the last six days this account got 3.6 lakh


impressions, the click through rate is 2.28

impressions, the click through rate is 2.28


which is decent, your product, it is

which is decent, your product, it is


important that the click through rate on your account should be at least two

important that the click through rate on your account should be at least two


and if your click through rate is more than five then

and if your click through rate is more than five then


your product

your product


images are very  The title of your product is

images are very  The title of your product is


very good. Then the add to

very good. Then the add to


cart of this account is very low. It is only 0.67.

cart of this account is very low. It is only 0.67.


It should be at 1. Buy Now is at 1.91. This

It should be at 1. Buy Now is at 1.91. This


is decent and the conversion is at 2. This is also

is decent and the conversion is at 2. This is also


decent. The conversion should be at a minimum of 2.

decent. The conversion should be at a minimum of 2.


If your conversion is less than 2, then there is some

If your conversion is less than 2, then there is some




deficiency in your product listing, hence those conversions are decreasing.

deficiency in your product listing, hence those conversions are decreasing.


Then comes the competition learning.

Then comes the competition learning.


You can see here that the month

You can see here that the month


is selected here. I will check the month of June because it will

is selected here. I will check the month of June because it will


also show the July version. Otherwise, in the month of June,

also show the July version. Otherwise, in the month of June,


this account sold only 120 packets,

this account sold only 120 packets,


whereas similar other accounts

whereas similar other accounts


sold 710 packets in the month of June. The vertical leader

sold 710 packets in the month of June. The vertical leader


of this category

of this category


sold 48000 units. Similarly, you can see the sales,

sold 48000 units. Similarly, you can see the sales,


returns and cancellations.

returns and cancellations.


Then come to the search trend.

Then come to the search trend.


From here, you can analyze both keyword search traffic and

From here, you can analyze both keyword search traffic and


keyword competition.

keyword competition.


Let me take an example of oversized

Let me take an example of oversized


T-shirts. Here you can see that the

T-shirts. Here you can see that the


weekly search volume for oversized T-shirts

weekly search volume for oversized T-shirts


is very high. We refer to weekly search volume as

is very high. We refer to weekly search volume as


keyword search volume or

keyword search volume or


keyword search traffic. We can see that there are

keyword search traffic. We can see that there are


9,3700 weekly searches for oversized T-shirts.

9,3700 weekly searches for oversized T-shirts.


Then comes the competition.

Then comes the competition.


How much competition is there here? If

How much competition is there here? If


you look at that keyword, there is very high competition here.

you look at that keyword, there is very high competition here.


Whenever you are selecting a new product to

Whenever you are selecting a new product to


list on your account, it is

list on your account, it is


very important for you to do this research.

very important for you to do this research.


If you are not doing this research, then

If you are not doing this research, then


it will be like shooting an arrow in the dark.

it will be like shooting an arrow in the dark.


Because you are not looking at the data to see whether

Because you are not looking at the data to see whether


that product is getting searched on that keyword

that product is getting searched on that keyword


or not. And if there is, then

or not. And if there is, then


how much competition is there in that area.

how much competition is there in that area.


Because if there is a lot of competition in that area, then

Because if there is a lot of competition in that area, then


you have to find that gap, otherwise

you have to find that gap, otherwise


if you fight the competition, you will have to

if you fight the competition, you will have to


jump into a price war. Therefore, it is

jump into a price war. Therefore, it is


very important for you to look at the competition.  So in this

very important for you to look at the competition.  So in this


way you will be able to see keyword search traffic

way you will be able to see keyword search traffic


and do their competition analysis. You have to

and do their competition analysis. You have to


ignore very high competition and

ignore very high competition and


target at least high competition level

target at least high competition level


and if it is very low then nothing can be better than that that there is no

and if it is very low then nothing can be better than that that there is no


competition at all.

competition at all.


You will simply upload the product and your

You will simply upload the product and your


product will start selling, so this

product will start selling, so this


analysis is very important. Then we will come to

analysis is very important. Then we will come to


Sales Analyzer. Here

Sales Analyzer. Here




you can analyze your sales on weekly, monthly, two months and three months basis. On

you can analyze your sales on weekly, monthly, two months and three months basis. On


product basis, on vertical basis, on

product basis, on vertical basis, on


brand basis and on category

brand basis and on category


basis. Then comes customer segmentation.

basis. Then comes customer segmentation.


You will be able to know your customers,

You will be able to know your customers,


how are your customers after all. Like here

how are your customers after all. Like here


our total customers are 482, out of which

our total customers are 482, out of which


93 were new customers, repeat customers were 6.6, out of which

93 were new customers, repeat customers were 6.6, out of which


female customers were 8.3.

female customers were 8.3.


See from tier one cities, we had taught about tier one and tier two,

See from tier one cities, we had taught about tier one and tier two,


now that is written here also.

now that is written here also.


We're getting orders from tier one cities for just 28.

We're getting orders from tier one cities for just 28.


As I told you,

As I told you,


more than 70% of orders these days

more than 70% of orders these days


come from tier two cities and tier four cities.

come from tier two cities and tier four cities.


Look, it's also mentioned in the data here.

Look, it's also mentioned in the data here.


Vertical leaders are also

Vertical leaders are also


selling from tier one cities for just 30.

selling from tier one cities for just 30.


Bund Mall is selling for just 12, and Plus

Bund Mall is selling for just 12, and Plus


Customer is at 30. The second way is to see if

Customer is at 30. The second way is to see if




you should provide visibility on price recommendations.

you should provide visibility on price recommendations.


Here, we'll go to Growth and

Here, we'll go to Growth and


click on Price Recommendations. Here,

click on Price Recommendations. Here,


I don't want our clients to

I don't want our clients to


sell at such low prices. They have

sell at such low prices. They have


already disclosed margins with us at the product level.

already disclosed margins with us at the product level.


Here, we'll get a

Here, we'll get a


settlement of 171 rupees on this product. I'll apply it

settlement of 171 rupees on this product. I'll apply it


because it's within our budget.

because it's within our budget.


We can do this much: 129. Now, I'll

We can do this much: 129. Now, I'll


select the ones to reject and

select the ones to reject and


then reject those.

then reject those.


I don't want those with 129. I want a

I don't want those with 129. I want a


settlement of at least ₹1.

settlement of at least ₹1.


We have selected some of these at the product level, now I will

We have selected some of these at the product level, now I will


reject them, now I will

reject them, now I will


update them and show you how to

update them and show you how to


update them, like this one is of

update them, like this one is of


8, settlement will come on this, this is of 152, this is of

8, settlement will come on this, this is of 152, this is of


171, 152, 171 is of 152, now I will

171, 152, 171 is of 152, now I will


update these, so you

update these, so you


can do it in this way, it is up to you, but you are

can do it in this way, it is up to you, but you are


seeing these 28 listings in all products,

seeing these 28 listings in all products,


so you can accept or reject all the listings you see,

so you can accept or reject all the listings you see,




and make them zero, so that you can

and make them zero, so that you can


keep them because on those holiday days,

keep them because on those holiday days,


seven day working has to be kept on the flipkart-com platform at

seven day working has to be kept on the flipkart-com platform at


its initial stage, so

its initial stage, so


that you can increase the orders easily and do

that you can increase the orders easily and do


not miss any opportunity, the fourth way is

not miss any opportunity, the fourth way is


new listing,

new listing,


you have to find similar products to your product in your product category,

you have to find similar products to your product in your product category,


but you have to find products similar to your product on

but you have to find products similar to your product on




flipkart-com, yes,

flipkart-com, yes,


flipkart's, do you know, you

flipkart's, do you know, you