How to Optimize Flipkart listing | How to get organic orders on Flipkart | Flipkart listing
 |
| How to Optimize Flipkart listing How to get organic orders on Flipkart Flipkart listing |
Flipkart's you can also get links. Okay, so as
Flipkart's you can also get links. Okay, so as
we are going to go step by step, do
we are going to go step by step, do
not skip the video because very
not skip the video because very
important things are going to happen in this video,
important things are going to happen in this video,
so watch the video completely. If you
so watch the video completely. If you
want to see more such videos on e-commerce and
want to see more such videos on e-commerce and
online business, then go and
online business, then go and
subscribe to the channel right now. So let's get started.
subscribe to the channel right now. So let's get started.
[Music]
[Music]
Friends, as we all know that the
Friends, as we all know that the
details of our listing are very important to grow organically.
details of our listing are very important to grow organically.
If we do not enter the listing details correctly, then
If we do not enter the listing details correctly, then
our listing will never be
our listing will never be
optimized and will
optimized and will
not be able to grow organically. Many people
not be able to grow organically. Many people
feel that if we just
feel that if we just
put photos in the listing, write a title, anything random,
put photos in the listing, write a title, anything random,
and our listing is done and it will automatically
and our listing is done and it will automatically
grow organically. But this does
grow organically. But this does
not happen at all. There are many such things,
not happen at all. There are many such things,
we have to pay attention to them and
we have to pay attention to them and
enter them correctly, only then we get organic reach
enter them correctly, only then we get organic reach
and we can bring orders organically.
and we can bring orders organically.
Okay, so step by step as
Okay, so step by step as
I am going to tell you, so do
I am going to tell you, so do
not waste any time at all. I have told you
not waste any time at all. I have told you
here It's
here It's
written there, we'll go there and see
written there, we'll go there and see
how we can optimize the listing.
how we can optimize the listing.
Okay, so as you can see,
Okay, so as you can see,
I'm
I'm
in excellent condition. Let me tell you one
in excellent condition. Let me tell you one
thing first. Excellent condition is
thing first. Excellent condition is
n't achieved by just the listing details. It's a matter of your
n't achieved by just the listing details. It's a matter of your
product quality and rating. There are many
product quality and rating. There are many
factors, but the basic thing is
factors, but the basic thing is
your listing details. So, for this,
your listing details. So, for this,
first of all, you have to
first of all, you have to
keep the listing details well. The
keep the listing details well. The
rest depends on the customer's
rest depends on the customer's
rating of your product. So,
rating of your product. So,
do the best you can with whatever is in your control. Okay, so first of all, as
do the best you can with whatever is in your control. Okay, so first of all, as
you can see, you
you can see, you
see a lot of things here. When we list, we
see a lot of things here. When we list, we
first enter the basic pricing details.
first enter the basic pricing details.
But once the listing is done,
But once the listing is done,
we don't see those details here.
we don't see those details here.
Okay, we
Okay, we
can basically change all those things from the listing panel.
can basically change all those things from the listing panel.
Here you'll see the title. Here you'll see the
Here you'll see the title. Here you'll see the
product description.
product description.
Here you'll see additional features. Additional
Here you'll see additional features. Additional
descriptions, basically. So, one
descriptions, basically. So, one
by one, I'm going to explain to you what each
by one, I'm going to explain to you what each
thing means. And how they
thing means. And how they
can help you grow organically? The
can help you grow organically? The
first thing is the photos of your product. Let
first thing is the photos of your product. Let
me tell you one thing: if
me tell you one thing: if
you want it to stay high, you must
you want it to stay high, you must
always keep in mind that your photos should be
always keep in mind that your photos should be
very attractive. If your photos are
very attractive. If your photos are
not attractive, if your photos do
not attractive, if your photos do
not look good, then people will
not look good, then people will
not click on them. So no matter how hard you
not click on them. So no matter how hard you
work, no matter how much you optimize,
work, no matter how much you optimize,
you will get a lot of views, but
you will get a lot of views, but
your click-through rate will never be good.
your click-through rate will never be good.
People will not click on your product,
People will not click on your product,
and unless they click, it is
and unless they click, it is
obvious that your product will not
obvious that your product will not
sell. For this, photos are a very important
sell. For this, photos are a very important
part. So, the first thing you have to do is
part. So, the first thing you have to do is
that whenever you are going to do a listing or whenever you are
that whenever you are going to do a listing or whenever you are
bringing a new product, then arrange for its photos.
bringing a new product, then arrange for its photos.
If you find them online, then it is
If you find them online, then it is
very good, if you cannot find them, then get a
very good, if you cannot find them, then get a
photo shoot done. Only after having good photos, there
photo shoot done. Only after having good photos, there
is any meaning in optimizing your listing. For this, the
is any meaning in optimizing your listing. For this, the
most important thing is that you
most important thing is that you
arrange good photos. It will be needed, okay, second thing
arrange good photos. It will be needed, okay, second thing
as you can see here, here is the
as you can see here, here is the
title of our product, you
title of our product, you
fill the title and according to that your title is
fill the title and according to that your title is
created, in these cases if he is giving you to write then
created, in these cases if he is giving you to write then
also it is only 80 characters,
also it is only 80 characters,
so for this it is very important
so for this it is very important
that you use all these things very well
that you use all these things very well
and that title can properly define your product,
and that title can properly define your product,
I will tell you how,
I will tell you how,
as you can see here if you
as you can see here if you
open the title then this is a bedsheet, okay, the bedsheet is a
open the title then this is a bedsheet, okay, the bedsheet is a
printed bedsheet, there is unicorn
printed bedsheet, there is unicorn
printed on it and the rest of the details are given here,
printed on it and the rest of the details are given here,
okay, so step by step if you
okay, so step by step if you
see then you can see, first of all here is the
see then you can see, first of all here is the
brand name which by default is
brand name which by default is
our product, okay, so
our product, okay, so
you can see here that we have 320 thread
you can see here that we have 320 thread
count cotton double animal fitted bedsheet, this is
count cotton double animal fitted bedsheet, this is
our product being defined, there are
our product being defined, there are
two keywords in product definition, first of all
two keywords in product definition, first of all
our keyword is double fitted,
our keyword is double fitted,
second our keyword is animal printed,
second our keyword is animal printed,
animal printed, basically as
animal printed, basically as
I told you that here It has unicorn
I told you that here It has unicorn
printed on it. Suppose I will
printed on it. Suppose I will
put floral printed in the title, okay,
put floral printed in the title, okay,
because the person who is searching for floral printed will
because the person who is searching for floral printed will
see my bedsheet. The person who is searching
see my bedsheet. The person who is searching
for floral print will never
for floral print will never
buy animal printed bedsheet, he will
buy animal printed bedsheet, he will
always buy floral or floral which is basically the one in
always buy floral or floral which is basically the one in
which flower leaf design is made,
which flower leaf design is made,
so he will buy that bedsheet. If
so he will buy that bedsheet. If
suppose I put stripes here, a
suppose I put stripes here, a
strip design or solid, then
strip design or solid, then
it will never be visible to the right audience
it will never be visible to the right audience
and unless it is visible to the right audience, the
and unless it is visible to the right audience, the
click through rate will not increase
click through rate will not increase
and unless the click through rate of your listing
and unless the click through rate of your listing
increases, its ranking also does not
increases, its ranking also does not
increase. So for this, it is very important
increase. So for this, it is very important
that you put all the details of your product
that you put all the details of your product
listing, whatever are the
listing, whatever are the
product details, correctly in your title
product details, correctly in your title
so that it reaches the right people and people
so that it reaches the right people and people
click on it. So here we understood
click on it. So here we understood
that keywords, product details
that keywords, product details
are very important in the title.
are very important in the title.
After that, whatever other details of the product we have
After that, whatever other details of the product we have
put here, that elastic It is a bedsheet,
put here, that elastic It is a bedsheet,
okay, we have put some details, some
okay, we have put some details, some
details of
details of
flipkart-in bedsheet, so it becomes
flipkart-in bedsheet, so it becomes
eligible for that to a large extent, it becomes eligible for that search term,
eligible for that to a large extent, it becomes eligible for that search term,
if someone is searching
if someone is searching
that he wants animal fitted bedsheet,
that he wants animal fitted bedsheet,
animal printed fitted bedsheet, then it becomes
animal printed fitted bedsheet, then it becomes
eligible for that as well, if someone
eligible for that as well, if someone
searches that he wants double fitted bedsheet, then
searches that he wants double fitted bedsheet, then
it becomes eligible for that as well, so
it becomes eligible for that as well, so
according to this, there are three such keywords which are
according to this, there are three such keywords which are
qualifying this title and
qualifying this title and
if someone wants, then by searching it here,
if someone wants, then by searching it here,
he will see this product in this search term,
he will see this product in this search term,
okay, so it is very important that you
okay, so it is very important that you
make your title correctly, whether you
make your title correctly, whether you
make it by writing it or it comes
make it by writing it or it comes
ideal for, pattern comes,
ideal for, pattern comes,
material comes, sales package comes
material comes, sales package comes
and let me tell you that it is different for every category, for
and let me tell you that it is different for every category, for
every product,
every product,
but why am I telling you this that it is
but why am I telling you this that it is
very important to get your details correct here, to select the right one, many people I do a
very important to get your details correct here, to select the right one, many people I do a
lot of
lot of
listings, I go for 500, 1000, 2000 listings.
listings, I go for 500, 1000, 2000 listings.
What they do is
What they do is
they don't keep these details in mind. They just
they don't keep these details in mind. They just
randomly select whatever appears first. This results in
randomly select whatever appears first. This results in
neither the listing being optimized
neither the listing being optimized
nor reaching the right audience, and ultimately,
nor reaching the right audience, and ultimately,
they don't get any sales. So,
they don't get any sales. So,
for this, you need to take some time while listing. You need to
for this, you need to take some time while listing. You need to
list slowly.
list slowly.
Orders don't come from doing a lot of listings;
Orders don't come from doing a lot of listings;
orders come from listing accurately. It's
orders come from listing accurately. It's
important for you to understand this. So,
important for you to understand this. So,
whatever details you have here, according to your category,
whatever details you have here, according to your category,
if you're selling t-shirts,
if you're selling t-shirts,
electronics, beauty
electronics, beauty
products, whatever you're selling,
products, whatever you're selling,
you need to
you need to
enter the details accurately. You need to check them before entering them, only then will it make sense.
enter the details accurately. You need to check them before entering them, only then will it make sense.
If you
If you
put anything random, then in these cases, even if the visibility of your product
put anything random, then in these cases, even if the visibility of your product
increases, the conversion
increases, the conversion
won't increase because the customer won't
won't increase because the customer won't
understand exactly what you're selling.
understand exactly what you're selling.
So this thing is very important. After that
So this thing is very important. After that
comes the most important part which
comes the most important part which
literally helps you
literally helps you
in showing your listing through keywords.
in showing your listing through keywords.
So here comes our Additional
So here comes our Additional
Description. I think 70 percent of the
Description. I think 70 percent of the
sellers are there because it is written as optional here,
sellers are there because it is written as optional here,
so they don't even open it, they directly
so they don't even open it, they directly
put it in QC. Because of which what
put it in QC. Because of which what
happens is that they don't enter the main things like
happens is that they don't enter the main things like
product description features,
product description features,
your keywords, etc. and
your keywords, etc. and
submit their listing and then
submit their listing and then
say, man, I am not getting any orders,
say, man, I am not getting any orders,
my product is not ranking,
my product is not ranking,
my product is not showing anywhere.
my product is not showing anywhere.
These are all basic mistakes. So, just because
These are all basic mistakes. So, just because
it is written as optional, it doesn't mean that
it is written as optional, it doesn't mean that
you don't have to enter it. You should open it once and
you don't have to enter it. You should open it once and
see what things are there, can you enter it?
see what things are there, can you enter it?
Where you cannot enter it,
Where you cannot enter it,
you can also write 'N', that is also an option. So
you can also write 'N', that is also an option. So
I will tell you step by step
I will tell you step by step
what things are important in it.
what things are important in it.
Okay, so as you can see, here
Okay, so as you can see, here
you have a lot of facts. Here, if you can
you have a lot of facts. Here, if you can
see the count, it is showing 25 counts
see the count, it is showing 25 counts
and it varies according to each category.
and it varies according to each category.
As far as I have
As far as I have
seen, electronics have the highest counts, something around
seen, electronics have the highest counts, something around
80 or 70. So it is
80 or 70. So it is
not at all that you have to forcefully fill in everything
not at all that you have to forcefully fill in everything
that relates to your product.
that relates to your product.
You have to fill in those things, the things that do not relate to it, you have to leave them out,
You have to fill in those things, the things that do not relate to it, you have to leave them out,
so that what you are
so that what you are
writing makes some sense. So,
writing makes some sense. So,
as you can see, there are some
as you can see, there are some
options here, I will explain to you one by one.
options here, I will explain to you one by one.
First of all, there is EA UPC. If we do not have it, then
First of all, there is EA UPC. If we do not have it, then
we will not put it. It is simple. It is washable. Yes, it is washable.
we will not put it. It is simple. It is washable. Yes, it is washable.
What fabric care do
What fabric care do
we have to do? You can machine wash it.
we have to do? You can machine wash it.
In fabric care, which is general, GS,
In fabric care, which is general, GS,
same. We have already put 320 DC here,
same. We have already put 320 DC here,
so there is no need to put it.
so there is no need to put it.
Product description. Product
Product description. Product
description is a very important part of
description is a very important part of
your listing. Why am I saying this?
your listing. Why am I saying this?
Look, description basically is that
Look, description basically is that
you tell your You are
you tell your You are
telling the details about the product that yes brother, this is such a
telling the details about the product that yes brother, this is such a
product, this is made of this fabric. Although
product, this is made of this fabric. Although
you put all the details in the details, that is, you
you put all the details in the details, that is, you
put all the specifications, but the
put all the specifications, but the
description is a combined
description is a combined
overview of your product where
overview of your product where
you are explaining your product.
you are explaining your product.
Basically, here you have the option to
Basically, here you have the option to
put maximum keywords,
put maximum keywords,
write a story line or you can define your product and
write a story line or you can define your product and
explain it by putting as many
explain it by putting as many
keywords as you can. You have to do these
keywords as you can. You have to do these
things so that in these cases, nowadays it is like this that
things so that in these cases, nowadays it is like this that
whoever buys a product,
whoever buys a product,
they see many things,
they see many things,
see the photos of the product, see the reviews,
see the photos of the product, see the reviews,
also read the description, if they are
also read the description, if they are
not able to understand the product from the rest of the details, then
not able to understand the product from the rest of the details, then
for this, all these are very small
for this, all these are very small
things but they can help a lot in increasing your impressions in your organic reach.
things but they can help a lot in increasing your impressions in your organic reach.
So for this, whenever you
So for this, whenever you
write the description, keep this in mind that
write the description, keep this in mind that
first of all, your description should
first of all, your description should
match all your details which you have
match all your details which you have
entered above. Here it should not happen
entered above. Here it should not happen
that you have copied your description from somewhere.
that you have copied your description from somewhere.
Done and put it in. You do
Done and put it in. You do
n't have to do that at all. You have to put in a description that matches the details you have entered above.
n't have to do that at all. You have to put in a description that matches the details you have entered above.
For this, you can use Chat GBT
For this, you can use Chat GBT
or if you feel that you
or if you feel that you
can create it yourself, then you can create it yourself and
can create it yourself, then you can create it yourself and
put it here. Okay, after that, the
put it here. Okay, after that, the
next part of our listing
next part of our listing
is our keywords. Keywords are a very
is our keywords. Keywords are a very
important thing; the
important thing; the
better you put them, the more you will be able to
better you put them, the more you will be able to
grow organically. So for this,
grow organically. So for this,
you need to understand that many times
you need to understand that many times
you are told that their managers
you are told that their managers
say that you should put only five
say that you should put only five
keywords. Putting only five keywords
keywords. Putting only five keywords
means that the keywords after that are not useful.
means that the keywords after that are not useful.
This is not at all true.
This is not at all true.
Yes, five keywords are on priority, but
Yes, five keywords are on priority, but
this does not mean that
this does not mean that
we cannot put the remaining keywords or
we cannot put the remaining keywords or
should not put them. If that were the case, then
should not put them. If that were the case, then
you can put down the keywords that seem close.
you can put down the keywords that seem close.
Putting 10 to 15 keywords is enough,
Putting 10 to 15 keywords is enough,
but you should keep in mind the five keywords you are putting in. You have to
but you should keep in mind the five keywords you are putting in. You have to
keep in mind that you should not
keep in mind that you should not
write it like this, if I
write it like this, if I
give you an example, this is a bedsheet product, then
give you an example, this is a bedsheet product, then
I will not write it like this, bedsheet, cotton bedsheet,
I will not write it like this, bedsheet, cotton bedsheet,
printed bedsheet, you will never be
printed bedsheet, you will never be
able to rank it if you have a new listing, you are a new seller, then
able to rank it if you have a new listing, you are a new seller, then
okay, so for this you have to keep
okay, so for this you have to keep
in mind that if you want to rank then
in mind that if you want to rank then
you will have to catch good keywords, you will have to
you will have to catch good keywords, you will have to
catch long tail, the basic meaning of long tail is that
catch long tail, the basic meaning of long tail is that
you will have to catch big keywords, only then
you will have to catch big keywords, only then
you will be able to rank
you will be able to rank
initially, okay, so as you
initially, okay, so as you
can see here I have written
can see here I have written
printed elastic bed cover, cotton bedsheet,
printed elastic bed cover, cotton bedsheet,
double bed, unicorn printed bedsheet,
double bed, unicorn printed bedsheet,
printed fitted bed cover, printed elastic
printed fitted bed cover, printed elastic
bed cover, 320 TC double bedsheet, so
bed cover, 320 TC double bedsheet, so
first of all these things are
first of all these things are
matching with the details of my product, second thing is that
matching with the details of my product, second thing is that
these are such terms which people can search
these are such terms which people can search
and are a bit big, so whoever
and are a bit big, so whoever
searches for the exact, then the chances of me appearing on the top will be
searches for the exact, then the chances of me appearing on the top will be
very high, it is not that
very high, it is not that
I have not put the rest of the details, the rest are
I have not put the rest of the details, the rest are
small I have not entered keywords but
small I have not entered keywords but
my top keywords are those which
my top keywords are those which
can have good volume,
can have good volume,
their ranking can be good and easily
their ranking can be good and easily
I can rank in that, okay so for this
I can rank in that, okay so for this
you have to enter such keywords and you have to
you have to enter such keywords and you have to
enter them very carefully, you have to enter them after reading and
enter them very carefully, you have to enter them after reading and
understanding, you should not enter anything random, if it is a bedsheet then it is a
understanding, you should not enter anything random, if it is a bedsheet then it is a
t-shirt and if it is a t-shirt then it is
t-shirt and if it is a t-shirt then it is
not a bedsheet, many people do this that in the
not a bedsheet, many people do this that in the
process of copying and pasting they enter
process of copying and pasting they enter
anything, so whatever you enter,
anything, so whatever you enter,
enter it after reading so that it is good, okay
enter it after reading so that it is good, okay
after that comes the features, many
after that comes the features, many
people also ignore that what are the features, there are
people also ignore that what are the features, there are
no features in our product, what features will there be in a t-shirt,
no features in our product, what features will there be in a t-shirt,
see the features basically it is
see the features basically it is
that you shortlist your product,
that you shortlist your product,
what are the features, basically if I
what are the features, basically if I
leave amazon2 sheet and give the example of a t-shirt,
leave amazon2 sheet and give the example of a t-shirt,
then you can enter this,
then you can enter this,
like for example if we
like for example if we
take a plain t-shirt or a printed t-shirt,
take a plain t-shirt or a printed t-shirt,
for example then you
for example then you
can enter the details of the print in it,
can enter the details of the print in it,
you You can add which print you used,
you You can add which print you used,
what is the fabric of your product,
what is the fabric of your product,
what is its GSA, all these are basically the
what is its GSA, all these are basically the
features of your product, so it is
features of your product, so it is
not necessary that to provide features
not necessary that to provide features
you should have electronic or any
you should have electronic or any
gadget,
gadget,
you can create and add features of basic products also and
you can create and add features of basic products also and
try to add keywords in their features
try to add keywords in their features
which should be there in your description,
which should be there in your description,
in your keywords and in your features as well, the
in your keywords and in your features as well, the
more
more
matching there is, the more validation there will be and the
matching there is, the more validation there will be and the
more validation there will be, the more
more validation there will be, the more
chances you will get to rank, the more
chances you will get to rank, the more
organic reach you will get, so these are all the
organic reach you will get, so these are all the
things that you have to keep in mind,
things that you have to keep in mind,
after that many more things come which completely
after that many more things come which completely
depend on your category, it is not at all that
depend on your category, it is not at all that
you will see the same thing everywhere, as per your
you will see the same thing everywhere, as per your
category you will be asked for details, so
category you will be asked for details, so
you have to keep in mind that
you have to keep in mind that
you have to fill these details, it is not that yes,
you have to fill these details, it is not that yes,
okay, I have put it above but I will
okay, I have put it above but I will
not put anything below now, this is enough for me It does
not put anything below now, this is enough for me It does
n't happen like that, try to put as many details as
n't happen like that, try to put as many details as
are relevant to your product, as many details as
are relevant to your product, as many details as
you know about your product,
you know about your product,
I am not saying that you have to fill anything,
I am not saying that you have to fill anything,
but at least
but at least
put as much as relatable as possible so that you get organic reach
put as much as relatable as possible so that you get organic reach
and people can search and see your product,
and people can search and see your product,
okay, so if you do all these things
okay, so if you do all these things
with your listing, if you
with your listing, if you
create or optimize your listing in this way, then
create or optimize your listing in this way, then
you can
you can
get very good organic reach and you can
get very good organic reach and you can
also get organic orders, I will
also get organic orders, I will
tell you once again briefly what all
tell you once again briefly what all
things I have told you, the
things I have told you, the
first thing is your photos, the photos should be good,
first thing is your photos, the photos should be good,
if your photos are not good then there is
if your photos are not good then there is
no point in doing anything else, the second thing is
no point in doing anything else, the second thing is
your title, if your
your title, if your
title is good then people will be able to search it easily
title is good then people will be able to search it easily
and
and
those details should be correct, whatever
those details should be correct, whatever
details you put in it, whether it is
details you put in it, whether it is
any specification related to your product, like
any specification related to your product, like
here I have given the example of a bedsheet, so
here I have given the example of a bedsheet, so
its thickness, all these things, what
its thickness, all these things, what
print is there in it, If all the things are properly
print is there in it, If all the things are properly
defined then it will look that much better. The
defined then it will look that much better. The
fourth thing is your description and
fourth thing is your description and
keywords. Description and keywords
keywords. Description and keywords
are a very important part because through them your
are a very important part because through them your
product basically comes in the search and
product basically comes in the search and
after searching, in these cases if someone is
after searching, in these cases if someone is
looking at the product then he also gets to know about your product
looking at the product then he also gets to know about your product
in detail.
in detail.
If you take the description correctly then the
If you take the description correctly then the
fifth thing is that you should
fifth thing is that you should
not avoid the features. Try to
not avoid the features. Try to
include your features so that your listing
include your features so that your listing
gets maximum validation of the search terms
gets maximum validation of the search terms
and your listing can rank. There are other
and your listing can rank. There are other
additional details as well which you have to fill up
additional details as well which you have to fill up
but these are the five major points
but these are the five major points
which you have to keep in mind if you
which you have to keep in mind if you
want to optimize your listing properly. So I hope after watching this video, I will
want to optimize your listing properly. So I hope after watching this video, I will
try to solve your doubts
try to solve your doubts
and if you want us to help you in optimizing your
and if you want us to help you in optimizing your